„Unser Plan ist es, Browns als die coolste Boutique der Welt neu zu etablieren“, erklärt CEO Holli Rogers. #Data strategy is based on 5 key pillars: In José Neves Vision für das Einkaufen in der Zukunft wird aus augmented reality mal eben augmented retail, in der sich die online und offline Welt sinnvoll miteinander verbinden. Product recognition: Using RFID technology and ultrasound in the connected clothing rail, Farfetch can recognise any product that customers physically pick up in-store, and immediately link these to their mobile device, creating an in-store wish list and product selection as they browse. „Unser Plan ist es, Browns als die coolste Boutique der Welt neu zu etablieren“, erklärt CEO Holli Rogers… Ahead of its official unveiling, Farfetch founder and CEO José Neves explained to BoF more about the vision and business logic behind Store of the Future. Today, over 90 percent of transactions take place in brick-and-mortar stores. She is also a jury and mentor for international fashion tech competitions, including Aarhus Walks on Water and The Festival of Curiosity. Seine Lösung für die Boutiquen: „Händler müssen einen Weg finden, Daten über ihre Kundinnen zu sammeln, wenn sie im Store sind. The concept is also modular, meaning brand and boutique partners can pick and choose the components that make most sense for their businesses. (Farfetch is said to take a 25 percent commission on net revenues from partners.). Is this empowering human touch? Although digital is already influencing most consumption behaviour — and that’s where the eyeballs are; it’s the new TV, it’s the new print, it’s the new everything — when it comes to actually purchasing fashion, there will be a plateau in online sales. Our platform is a pure revenue share model. Store of the Future obviously involves physical hardware, which involves set-up costs and stuff like that. SEE ALSO : Smart retail in the physical store. Was hat ihr gepasst, was nicht? Contact us! Interestingly, it is the e-commerce unicorn Farfetch that has come out as champion of materialising an offline/online seamless store experience. According to a new study from Bain & Company, 70% of luxury purchases today are influenced by online interactions. The philosophy of Farfetch has always been win-win. Abgerundet wird der Einkauf mit einem mobilen Zahlsystem. That’s the app that shop assistants will have. Und zwar so, dass die Verkäufer dann wieder Zeit haben, sich um eine Sache zu kümmern: die menschliche Beziehung zum Kunden pflegen. https://www.bdc-retail.com/wp-content/uploads/2017/04/glimpse-the-store-of-the-future.mp4, Back-to-school news, analysis and data on online & offline retail, Retail: Focus on the new concepts stores post-lockdown. ➡️ Governance „Stationäre Verkäufe machen heute 93 Prozent der Verkäufe aus, 2025 werden es immer noch 80 Prozent sein – auch wenn die Online-Umsätze schnell wachsen“, konstatiert Neves in London. The idea is to create a “Store of the Future” platform and then invite start-ups and brands themselves to come and build on top of it”. Im Store of the Future soll die Kundin erkannt werden, sobald sie in betritt. Store of the Future is a modular platform, or an operating system, if you like, where Farfetch will tailor technology solutions to each of its partner brands, each city and each store, humanising the retail experience, delivering personalisation to customers and empowering store staff. ➡️ Integrity Genauso wie sie Online-Daten speichern.“. It goes without saying that everything is done on mobile. Digital Retail Consulting 's Twitter, [#NEWS] Latest news in the e-commerce industry: Announced at the CNI conference in April 2017 by founder José Neves, Store of the Future (SoF) is data-driven and modular, thus customisable for retailers. That is what we do every time we open Instagram, every time we open Facebook. By contrast, Farfetch’s Store of the Future aims to dramatically improve retail productivity by capturing invaluable customer data and enhancing human interactions between shoppers and sales associates. Digital Retail Consulting 's Twitter, Contact us here to receive your white paper: bdc-retail.com/uk/whitepaper-…, About a month ago from B.D.C. #COVID19: an opportunity to rethink the #CustomerExperience? Information such as the brands that customer has previously browsed and bought and even their in-store browsing preferences. On the customer side, there is Farfetch app, which works with Store of the Future. If you continue to use this site we will assume that you are happy with it. For the time being, Farfetch has developed a few key applications to demonstrate the power of the platform: a universal login that recognises a customer as she checks into the store; an RFID-enabled clothing rack that detects which products she is browsing and auto-populates her wishlist; a digital mirror that allows her to view her wishlist and summon items in different sizes and colours; a mobile payment experience similar to what exists in Apple Stores; and, of course, the underlying data layer that connects these services with each other and the Farfetch platform. Denn auch wenn Einkaufen immer schneller, immer verknüpfter, immer digitaler beeinflusst wird, Boutiquen wird es weiterhin geben. Right now, they are inventory controllers. US to ban TikTok and WeChat downloads Man kennt das aus dem Internet. This event, as well as this SOF, aim to drive changes in luxury retail and encourage innovations. Then we launched more omnichannel propositions, like same-day delivery in 10 cities, click and collect in store. The fusion of online and offline experiences is key as stores still play a major role in luxury retail (75% of luxury purchases will still occur in a physical store by 2025). Das alles sind einzeln betrachtet keine neuen Ideen. But once you get a consumer to [share her data], it is gold dust… You have asked permission from the customer to drop a cookie. Augmented Retail is about venturing beyond online e-commerce and addressing the key needs for the luxury fashion industry in the brick-and-mortar space, connecting the two worlds together. In June 2016, Dior announced the shift to the tech luxury era with its virtual reality headsets enabling its customers to access Dior runway backstage. The commercial model is not defined yet. Not only will the universal log in recognise the person who has entered the boutique, but it will also pull in their preferences, likes and past purchases.
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