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April 5, 2017

Connect, share & grow - raise your business profile locally & nationally through the largest membership organisation in the South West. Some of the issues discovered here will require your urgent attention, and neglecting them could lead to serious problems in your organisation in the long term. As touched upon already, SWOT is a basic analysis tool used by business administrators and managers to gain valuable insights into their departments or enterprises. Importance of SWOT analysis, that is, Strengths, Weaknesses Opportunities and Threats has no alternative in business growth. SWOT analysis is an in-depth look at exactly how a company operates. Will you be next? Internally, for instance, you have to be aware of the strengths and the weaknesses of your organisation – as well as how to improve both. SWOT analysis evaluates the business environment in a detailed manner so as to take strategic decisions for the future course of action. By assessing market conditions, you can also open up new avenues, such as the demise of a competing brand, or even the possibility of takeovers and mergers to increase your reach. Performing a SWOT analysis helps companies to recognize both threats and opportunities that they need to be aware of. You must have JavaScript enabled to use this form. SWOT analysis is a vital process that helps a business to evaluate its internal and external environment by identifying strengths, weaknesses, opportunities and threats. In conducting a SWOT analysis, a company evaluates its current position in the market and compares it to the future opportunities and risks that could affect it moving forward. It offers unparalleled value through critical insights into both your organisation and the market. A SWOT analysis is one of the most important strategic tools available to a company, division or department. Neil Kokemuller has been an active business, finance and education writer and content media website developer since 2007. The significance of SWOT analysis is that it allows a company to not only determine how well its operating at the moment but also to plan against future changes in the market. 21,000 businesses trust us to help them start, grow, innovate & export - as well as lobby government on their behalf. Did you know 3D SWOT analysis was a possibility? As Miguel de Cervantes once observed in Don Quixote, "the man who is prepared has his battle half fought." Just within the day-to-day operations of the company, there are too many things that will require your attention. With improved business awareness and adaptability, you’ll be primed for change and you can react accordingly. Kokemuller has additional professional experience in marketing, retail and small business. Since 1823 we've helped thousands of businesses to increase sales and boost profits. The Importance of SWOT Analysis Due to its relative simplicity, SWOT analysis is a very accessible tool with far fewer disadvantages than advantages. Though it isn't always pleasant to scrutinize your weaknesses or deficiencies, top companies know where they stand in all critical areas relative to the competition. The identification of weaknesses can also be leveraged for better financial performance. In association with. For instance, a lack of modern IT infrastructure is often a weakness for many small businesses. Externally, meanwhile, you need to be able to identify any potential opportunities – as well as threats – on the horizon. Of course, keeping constant tabs on all these simultaneous factors is near impossible, even for larger organisations. For example, one option might be to try and improve on them further, such as focussing on the skills of your employees through advanced training. It offers unparalleled value through critical insights into both your organisation and the market. In today’s VUCA business environment, awareness is key. VAT No: 125446033. The success of your plans – both short-term and long-term – hinges on how much you know about your business and its market. Some businesses wait until a recession slows revenue, for instance, while others recognize the potential for recession in advance, alter promote strategies and trim budgets. Every business owner – big or small – can benefit from it, and it's a highly recommended process wherever you are on your entrepreneurial journey. SWOT analysis allows you to allocate your resources appropriately and effectively because you know the areas that need work. Indeed, given the expansion possibilities presented by such opportunities, analysing the business world around you can be critical – especially for small businesses, who often benefit the most. As a business owner, your success can often depend on how well you understand your company. It can be used to scrutinise the primary attributes of any business entity. Gaps in information lead to uncertainty, which elevates the level of risk surrounding your organisation; therefore, strategic plans made in these circumstances have a high chance of failure. You have to have a great service, or a great product that will change how people work. It is one of the most commonly used tools of leadership and is taught on all serious management courses. This is made even easier by the weighting tool in Mind Doodle, which generates 3D data visualisation showing which factors could have the biggest impact. Oh, and stay away from the nasty fox. Other potential threats identified through SWOT include shifting customer preferences, technological changes and environmental concerns. SWOT analysis enables you to avoid this fate and allows you to stay on top of all the crucial aspects of your business. This combats a common challenge with SWOT analysis by acknowledging the impact of each factor. As such, the importance of the threats section, though often significant, may vary depending on the situation. Why else is SWOT analysis important? Undertaking advanced SWOT analysis improves accuracy, helping you to form the best strategic direction for your business. SWOT allows you to map out this possible opportunity well in advance, and begin planning to deliver a quality solution and marketing plan before the opening hits. Keep an eye out for a better pond. These are all useful pieces of information that in most cases will help a company or department to succeed. To illustrate why, we've produced a breakdown of what exactly this process can tell you, as well as the potential impact it can have on your company. This could mean the rise of a new contender in the marketplace or the introduction of new laws and increased compliance in your niche. You gain an advantage by being aware of all possibilities, making it easier to adapt. Read more about it here - SWOT analysis helps you to position your strategic direction because you’re aware of the internal and external factors that affect your business. Without a strategic plan, companies can just aimlessly drift around without a strategic direction, or operate without development. It can be a simple tool to use because the process involves listing all items in each category in a spreadsheet or table. SWOT analysis is a fantastic process for testing out your ideas. Marketing & Communications Officer at ACH, © 2018 Business West. The significance of SWOT analysis is that it provides a good way for companies to examine both positive and negative attributes within a single analysis, determining how best to compete in the market at large. Let us know your thoughts in the comment section below. These are the aspects of your company that hold it back from achieving its full potential, restricting growth in the process and giving an edge to your competition. ©2020 StartingBusiness PTE LTD. All rights reserved. Site by,,, Monthly business news, tips & opportunities, Invitations to events, training and workshops. SWOT analysis, is a structured planning method that looks at strengths, weaknesses, opportunities and threats and it’s used to … He holds a Master of Business Administration from Iowa State University. During advanced SWOT analysis, you can add a numerical value to each factor you have identified, helping to differentiate between major or minor strengths, weaknesses, opportunities and threats. At any given point SWOT analysis is considered to be the perfect tool that allows you to assess your businesses sustainability. Some of the most successful corporations in the world today exist because their founders were able to identify and exploit new opportunities in the market. What really makes SWOT powerful is its usefulness in setting a course to take advantage of prime business opportunities. The insights gained from a SWOT analysis allows you to minimise this risk. Information about core strengths can be used to improve the overall efficiency of your organisation further, leading to increased revenue. It examines the strengths of the company, acknowledges its weak points and identifies both opportunities and threats in its market. With some weaknesses, you have opportunities to improve. Using SWOT analysis, you can keep your ducks in a row by being aware of your internal business environment, keep an eye out for a better pond by monitoring external opportunities and stay away from the nasty fox by identifying external threats to your business. Primarily, though, its importance to your business can be gleaned from these two fundamental points: By allowing you to identify new opportunities in the market, SWOT analysis provides you with alternative pathways for business expansion. There are many benefits of SWOT analysis in healthcare, for example, where recognizing both the dangers and opportunities present can result in safer and more productive care of patients. The importance of SWOT analysis is so big that you cannot afford to ignore it when moving into a new area and you want to learn more of your competition. Keep your ducks in a row. How well you predict the course of your actions, in addition to how much you know about the situation, can be summarised using the acronym VUCA (volatility, uncertainty, complexity, and ambiguity). Without a SWOT analysis, you do not have the complete picture of the current state of your organisation, or the environment it exists in. Another great use of SWOT is for competitor analysis. If a new customer segment emerges due to shifts in preferences, for instance, it is often a race to see which company best serves the need first. Depending on who is performing the analysis, it is common to involve business or division leaders, regular employees and even clients. - Take precautions in case threats emerge, - Advance quickly and capitalise on opportunities. Most big enterprises conduct such reviews periodically, in order to learn how to improve their organisation internally, as well as within the wider market. However, others, such as the introduction of a better, more accessible product by a rival, may require urgent and aggressive action. Walmart is renowned for its low-price leadership in discount retail, for example, but company leaders likely recognize criticism of its limited customer services. Importance of SWOT Analysis Logical framework of analysis : SWOT Analysis equips the management with an insightful framework for eliminating issues in a systematic manner, that can influence the condition of business, formulation of various strategies and their selection. The broad perspective stems from the fact that you identify everything that makes your company successful, but also your areas of vulnerability.

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