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Then last year, the Guinness advert directed by Henry Alex Rubin featuring the Compton Cowboys struck a chord with many whether they were from Ireland, the UK or indeed LA or Compton itself.
The main protagonist, Keenan Abercrombie, and those alongside him have rescued horses from auction houses, nursing and caring them back to life. Richlands Farm is the legacy of this stipulation, an area in the middle of LA with around 50 small ranches, where people care for horses and other farm animals. While Compton may now be better known for gang culture, when it was formed in 1888 there was a stipulation that a portion of the area remain agricultural. Within the Made of More brand platform, the Compton Cowboys were the perfect fit. A small selection of some of the social content we created for Facebook, Instagram and Snapchat including ads, organic content, Canvas and Stories.
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More information can be found in our, Cian Oba-Smith, titled ‘Concrete Horseman’, Sébastien Cuvelier’s photos contrast utopia and reality in Iran, Creative Collaborators: photographer Jess Bonham and designer Anna Lomax, Delve into the uncharted history of book covers from the Arab world, Wayfinding is more than just functional in Moscow’s Gorky Park, New Channel 4 ad break takeover exposes abuse faced by public-facing staff, Truth and Lies: How truth and lies influence our lives and creative work, Love and Sex: How creatives and brands are changing attitudes, Play: Brands, designers and creatives that use play effectively in their work, Conversations: Lively discussions on the pressing issues of today, Happiness: Working out exactly what it is that puts a smile on our faces, Fear: Looking at its impact in politics, entertainment, and on our everyday creative lives, Words: Exploring the connection between language and creativity, Ideas: How to get ideas, and the brands and creatives shaking them up. I watched the advert many times and I would all urge you to view it on YouTube - it is not a wasted two minutes. It was an honour to help tell the latest iconic Guinness story. It was an honour to help tell the latest iconic Guinness story.
Army "Fire" 1. © 2020 Complex Media, Inc. All Rights Reserved. NFL "These Lines" 2. The latest ad in the Guinness ‘Made of More’ campaign is a cinematic look at a group of men who care for horses in inner city LA. Social creatives: Julia Merino, Scarlett Montanero Our editorial content is not influenced by any commissions we receive.
The Cowboys of Compton are a group of extraordinary men who rescue horses that are often heading to the slaughterhouse. Creative directors: Steve Jones, Martin Loraine
Read about our process in Creative Review. Guinness wants to champion people who make bold choices and choose to act with character and integrity, with the, For more information, you can watch the video and the rest of the series via Guinness'. Dodge "Change Cars" 1. Xeim Limited, Registered in England and Wales with number 05243851 Chances are, probably not.
For more information, you can watch the video and the rest of the series via Guinness' YouTube and their website. In caring for them they find friendship and responsibility, overcoming their tough upbringings in one of America's toughest cities. The Cowboys of Compton are a group of extraordinary men who rescue horses that are often heading to the slaughterhouse. Dick's "The Table" 1. Abercrombie and his friends rescue and care for horses that are largely headed for the slaughterhouse, and also ride them around the streets of LA. Guinness: The Compton Cowboys by AMV BBDO Added 18 September 2017. The Guinness ad Compton Cowboys features the eponymous riders of south central Los Angeles, and shows them rescuing and caring for horses in their urban environment. Credits:
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